Do you know your smartphone might cause you wrinkles ?

This is the new shocking message of the campaign ‘EyesUp‘ from the skin brand called ‘Murad’ and it is another way to advertise skin products: not by showing the product and how does it work but by showing how you are damaging your skin.

Indeed, this video shows us that all the stress generated by our daily life and especially by our digital world life leads us to damage our skin without even realising it and might cause premature ageing skin.

Murad with this campaign is trying to raise awareness of the side effects that technology can have on our body.

This video is then a warning for the audience than just advertising a product, especially as Murad’s products aren’t shown in the ad.

Please comment what do you think of this ad ? 🙂




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